Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we?ve got the right amount of traffic arriving at the website. All quite manageable. Today, we?re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.

Here is a list of the best tools I?ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buuying

Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.

How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.

A key word usually has to show up in each of the following areas of your site, with a density that fallls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas: