If I ask you how many web sites do you have? You may say “One, yes it is www.mycompany.com “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page. And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields (environment, arts, science, politics, spirituality, etc). How could I optimize a page for so many keywords, which market could I focus on?

It was only after discussing the subject with another web master, who had a similar site, that I learned that the diversity of all the inner pages of my site was aa huge asset. Each of these pages was like a mini-website, and capable of attracting a multitude of visitors using a variety of keywords. Part of my ignorance at that point was due to a lack of accurate tracking data. I had a simple tracker on the main page that told how many visits that page was getting, but I had no idea of what was happening deeper inside the site. Then I was able to get access to the raw access logs of the site and using a log analysis tool I began to see the real picture of what was happening.