If you`re just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.

Well, I believe in one thing - "If it sounds too good to be true, it most probably is!"

While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day. Hype - that`s one thing I agree these guru`s are really good at. For some of them, unfortunately, hype is the only thing they`re good at.

So the question, for those who are trying to master Internet Marketing, might be:

1) Can I learn anything from these gurus without paying money?
2) Who`s real and who`s not?
3) Whose Internet marketing methods should I follow?

Question 1: Can I Learn Something for Free?

Most Internet guru`s have opt-in newsletters on specialized subjects like website marketing, Pay-Per-Click advertising, search engine optimization or whatever specialized skill they have "mastered". Almost all of them try to convince you to subscribe to their newsletter in return for some kind of "breakthrough" report, and promiise to deliver "valuable information" weekly or monthly to your email address. Sounds great...

Here`s what happens 2 weeks later - You realize that the "breakthrough report" is the same old regurgitated information which you can find almost anywhere. You might also realize that the "valuable information" almost never comes without any hidden agenda. The "valuable information" usually turns out to be a soft-selling ad (sometimes even blatant advertisements) for the guru`s latest products or paid seminars, or even worse, some other Internet marketer`s products.

I`m not trying to shoot down any marketer here, but the iro